Background/Purpose: Advancement of technology has been proven in every field. To establish a good business or any organization is very crucial nowadays. Businesses are moving tremendously and competitors also high in number. It is very important to take a good decision based on reviews and feedback of customer, etc. By combining the strength of technology and business knowledge, Business Intelligence allows you to make good decisions that are fully informed and stay one step ahead of the competition. With the help of business intelligence tools businesses can use their data in a better way. Business intelligence incorporates Data mining, Data Analytic, Data Visualization and Machine learning to help organization for the analysis of data. This article provides the analysis of Business intelligence and machine learning techniques used in e-commerce website and ABCD framework to inspect the key factors. Objective: Analyses the business intelligence technology and sentiment analysis on E-commerce website. Design/Methodology/Approach: The information and details for this case study is obtained from different scholarly articles published in various journals and company websites. Findings/Result: The study of this paper delivers the importance of customer behavior and how it helps in growth of the industry using machine learning and business intelligence. Originality/Value/Novelty: The result of this paper gives an explanation of business intelligence and machine learning approach for customer feedback in e-commerce companies and advantages of e-commerce websites. Paper Type: Case study paper to study the advantages of business intelligence and machine learning for customer satisfaction.

No abstract

No abstract

No abstract

Purpose: Technology has changed the system of education in the recent years. It has transformed the traditional learning methods with self-paced learning through the use of internet. Life today just doesn’t end with an ‘e’, but begins with an ‘e’. E-learning is the brain child of digital revolution. The digital revolution and the use of smart phones and tablets have triggered a sea of change the way in which we use, access and deliver learning content. Byju’s – The learning app is one such e-learning platform that has more than three million annual subscriptions. It provides a parallel education platform for learners of all age groups attending to all their needs. This paper demonstrates how Byju’s facilitates and improves the teaching-learning process in the student community across all age groups. Design/Methodology/Approach: The technological advancements have given birth to many e-learning platforms for all ages. Byju’s is a technology-based education system that has expanded its operations in diverse dimensions. This paper studies the growth of Byju’s both in the domestic front and internationally. This paper uses the ABCD model to analyze the strengths and weaknesses during the course of its existence. The paper is based on secondary data that is collected through articles, journals, newspaper articles, and websites of Byju’s. Findings/Result: This paper performs ABCD analysis on Byju’s – the learning app. It also highlights on the feedback analysis of the stakeholders of the company. Originality/Value: This paper studies the company’s overall performance in terms of delivering e-learning content to all its stakeholders. Paper Type: Research Case study based on Company Analysis