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This article is devoted to the peculiarities of career guidance work carried out by a pedagogical university. The article defines the concept of career guidance work and summarises the experience of its implementation at the Faculty of History and Philology of the Arzamas branch of the NNSU. The authors describe the system of career guidance work developed and tested by them at the university, consider the most optimal forms and methods of its implementation, identify the types of career guidance activities following their goals, objectives and content. The proposed model makes it possible to attract students to the university, improve the quality of pre-university training, and form a stable motivation for professional activity among future students. The article concludes with the effectiveness of this model, which is determined by its systematic, complex nature, a variety of methods, the introduction of new forms and the use of modern digital technologies.