The article discusses trends in the textile industry, the pace and direction of use of synthetic fabric, key factors affecting the competitiveness of textile enterprises specializing in synthetic fibers. The necessary components are identified for the effective functioning and rapid entry into the world market of competitive enterprises in the textile industry of Russia. The paper addresses the problems of volatility of crude oil and the related instability in the price policy of synthetic fabric. The author concludes that it is necessary to actively stimulate and develop textile enterprises, considering the change in the oil market in 2020, as well as the current expansion of the use of synthetic fabrics.