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Purpose -E-trade, electronic trading appears to offer increased efficiency in business processes, but only a limited number of small firms have adopted the new processes. The purpose of this paper is to try to establish the obstacles, the perceived barriers, to the continuing use of e-trade technologies by small Korean firms.Design/methodology/approach -The literature was employed to develop a theoretical model that includes perceived risk and the environment. The model was operationalised in a questionnaire completed by 164 respondents. LISREL validated the instrument and the model. The data were analysed using Structural Equation Modelling.Findings -We found that information risk and business risk negatively affect adoption and use. We also tested the relationship between the environment of the organisation and adoption of e-trade. Our results show that the maturity of information technology and the innovation characteristics of the firm have positive influences on the adoption of e-trade.Research limitations/implications -This study uses data from existing users, so our findings extend the existing literature about decisions to adopt and use new processes. The data are, however, limited to the Korean context.Practical implications -The study demonstrates the negative influence of perceptions about risk associated with innovative processes. Thus this awareness and understanding of how barriers are perceived should help to increase the diffusion of e-trade systems. Our findings indicate what has to be done for developing and extending the use of e-trade.Originality/value -.The study is novel and contributes to our understanding of the adoption and use of new processes

The present study attempted to investigate whether the logistics service quality influences customer status and intention to reuse in the context of cross-border e-commerce. In addition, we explored whether the eco-friendly logistics service plays a moderating role in each quality variable during the logistics service process. By classifying logistics service quality into delivery service quality, return logistics service, delivery stability, and delivery information service, we conducted a survey and obtained a total of 781 responses in Korea, a semi-developed country. The responses were statistically analyzed. Based on this analysis, we concluded that the logistics service quality positively influences customer satisfaction and intention to reuse in the context of overseas direct purchases. Among the dimensions of logistics service quality, the most significant factor was delivery stability. Second, delivery service quality, delivery stability, and delivery information service positively influence the intention to reuse in cross-border e-commerce. Third, the satisfaction of products and/or services of a cross-border e-commerce firm has a high impact on repurchase. Finally, we found that the eco-friendly logistics service positively moderates the relationship between return logistics and satisfaction and the relationship between delivery quality and customer satiation. We concluded this manuscript with a discussion of managerial implications and academic contributions.

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