This study is a type of qualitative research. It is called qualitative because the data collection procedure uses written words.  The researcher of this study uses words to represent, describe, and compare data. Data analysis method used is content analysis of written communication. The content analysis method is applied because the unit of analysis used is in the form of words, phrases, and sentences in the copywriting text. The findings of this study utilize particular forms of words, phrases, and clauses, such as: free, bonus, secret offers from us, want to start a business but confused where to start, are you still confused learning graphic design or engineering design on the internet, what goods can be sold with 200,000 profit, do not have products to sell, minimal capital so you cannot stock products, and do not have selling skills.   Abstrak   Penelitian ini merupakan jenis penelitian kualitatif. Penelitian ini dinamakan kualitatif karena prosedur pengambilan data menggunakan kata-kata tulisan. Peneliti dalam penelitian ini menggunakan kata-kata untuk menggambarkan data, mendeskripsikan data, dan membandingkan data. Metode analisis data yang digunakan adalah analisis isi komunikasi tulis. Metode analisis isi digunakan, sebab unit analisis yang digunakan berupa kata, frasa, dan kalimat pada teks copywriting.  Hasil temuan pada penelitian ini memanfaatkan bentuk-bentuk kata, frasa, dan klausa tertentu, seperti: gratis, bonus, penawaran rahasia dari kami, Mau mulai berbisnis tapi bingung mulai dari mana, kamu masih bingung belajar desain grafis atau desain teknik di internet, Jual barang apa yang untung per packnya 200 000, dan tidak punya produk yang akan dijual, modal minim sehingga tidak bisa stok produk, dan tidak punya keahlian berdagang.   Kata kunci: enkode, linguistik, copywriting, hypnoselling

This research aims to describe: (1) intrinsic elements; (2) local wisdom contained in the novel Bidadari Bermata Bening by Habiburrahman El Shirazy; (3) the plan to implement the learning of Bening Edged Bening novel by Habiburrahman El Shirazy in class XII of SMA. This research is a qualitative descriptive study. The results of this study concluded that (1) the intrinsic elements of the Bidadari Bering Bening novel, namely (a) themes: the major themes of the story of a woman's struggle in sustaining life, minor themes include, matchmaking, self-esteem, romance; (b) figures and characterizations: the main characters, namely Ayna and Gus Afif. Ayna is intelligent, assertive, patient and loyal, Gus Afif is intelligent, shy, responsible, humble, and independent; (c) flow: forward, (d) setting: setting, including Kanzul Ulum Islamic Boarding School, Lombok and Bait Ibni Sabil; time settings include morning, afternoon, evening and night; socio-cultural background including Javanese socio-cultural background); (e) point of view: the point of view of the all-knowing third person; (f) mandate: never put down others, never give up, and always be patient in the face of life's trials; (2) Local wisdoms in the Bidadari Bering Bening novel include (a) languages: Javanese, (b) knowledge systems: natural surroundings, natural flora, natural flora, and the characteristics and behavior of humans, (c) social organizations: systems kinship, (d) equipment of human life: food and shelter and housing, (e) livelihood system: merchants, (f) religious system: religious rituals and teachers / religious leaders, (g) arts: shadow puppets; (3) The plan for implementing novel text learning in class XII SMA based on the 2013 curriculum is contained in the basic competence 3.9 analyzing the contents of the novel and the language of the novel. The method used is a scientific-based Inquiry Learning method. Keywords: Clear-eyed Angels, intrinsic elements, local wisdom.