Online gaming is now a well-known electronic entertainment for people all around the world, especially university students. However, the increasing popularity of online gaming may lead to addiction, a problem that has received significant attention. This study aims to identify the factors relating to online gaming addiction. Based on 118 responses collected from online questionnaires, the bivariate correlation test was employed to examine the relationship between depression, loneliness, motivation for escapism and motivation for achievement with online game addiction. Cohen’s effect size f2 for each path is calculated. The findings show that depression, loneliness, motivation for achievement and motivation for escapism have a high positive correlation with online game addiction with large effect size. Keywords: Online Music Streaming Service, Perceived Value, Tangibility Preference, Music Affinity, Online Music Piracy