The current COVID-19 pandemic has changed the world on irreversible way towards digitalization. It has changed people’s attitude and behaviour towards online shopping, leading to global e-commerce unprecedented growth. The pandemic crisis accelerated an expansion of e-commerce worldwide, but impacted it in different ways. The progress varies between developed and developing countries, as well as between different industries. The biggest increase in online shopping is evident in food and daily use products category, especially during lockdowns. Despite the cross-country difference of e-commerce growth, the e-commerce in North Macedonia has increased at high rates as a result of COVID-19 with evident increase in online food purchasing. The goal of this study is to analyse which factors affect young consumer intention to buy food online during COVID-19. In order to get insights regarding the young consumer behaviour towards online food purchasing in the country, a survey was conducted among more than 150 young people during April and May 2021. This study examines the crucial factors encouraging young consumers to use online food delivery channels on the basis of the extended Technology Acceptance Model (TAM), including the following constructs: perceived ease of use, perceived usefulness, attitude towards using, actual use and website trust. The analysis revealed that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Attitude towards online food purchasing has the highest positive and statistically significant impact on the Intention towards online food purchase. This research provide relevant theoretical and practical implications by confirming that the above factors are critical in attitude towards online food purchasing in a developing country context.

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Electronic Government, a fully refereed journal, publishes articles that present current practice and research in the area of e-government. Contents: EG publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, and notes, commentaries, and news. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome. • High quality papers to keep readers at the forefront of the latest thinking and research in e-government. • Case studies and practical applications to illustrate e-government design, development, management and implementation.

For most of the universities worldwide, online learning was one of the efforts to minimize the spread of Covid-19. However, today, almost two years after this dramatic experience in all aspects of living, working and learning/studying, as the global trend in online learning remains upward. Although some higher education institutions worldwide were shifting in the direction of online content delivery and online learning and before Covid-19, the pandemic both accelerated and forced a more universal move in this direction especially in developing countries. In the country, the online learning was implemented without planned prior preparation. Our educational system faced a state of emergency caused by the pandemic. As such, the experience and lessons learned from this forced adoption of online learning in the country is exceptionally valuable as basis for further improvement and leveraging the potential of online learning. The goal of this paper is to investigate the determinants of students’ behavior in relation to the use of online learning in higher education in the country, on the sample of the Faculty of Economics, Ss. Cyril and Methodius University in Skopje. The basis for the research model in this study is the original Unified Theory of Acceptance and Use of Technology - UTAUT model. This fundamental model examines the crucial predictors/factors of technology adoption like: performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention and usage behavior (acceptance). For the purpose of this research, the basic UTAUT model is extended by additional construct - perceived enjoyment recognized as important factor regarding young population technology adoption. Data were collected from more than 120 undergraduates during April and May 2022, while online learning was still undergoing. This research provides relevant theoretical and practical implications by elaborating that the analyzed factors are critical in students’ behavior in relation to the use of online learning in our country context.