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This paper explores the perception of university undergraduates about online shopping sales promo. The researchers adopted a qualitative approach, conducting four sessions of focus group discussion (FGD) among forty students selected through purposive and snowball sampling techniques across the two colleges of the university that served as the study setting: College of Management and Social Sciences and College of Natural and Applied Sciences. The study is underpinned by the consumer perception theory which explains consumer behaviour by analyzing motivations for their buying decisions and preferences.  Major findings revealed that university undergraduates in this study trust online sales promo and were active in benefiting from it while being influenced by certain factors that shaped their perception of online sales platforms and promotions. It is therefore recommended that online shops and malls need to provide more convenience, competitive price, product variety, after sales services in order to attract more patronage to for their products.

The Covid-19 pandemic created an atmosphere of global uncertainty that challenged established assumptions and ways of life. Amid the uncertainty, most people turned to mass and social media for updates, direction and, especially during lockdowns, companionship. An earlier study of the Kari-kasa community shows their total disdain for modernity including the mass media: radio, television and newspaper. The question then arises: was the Kari-kasa able to sustain this disdain during a pandemic that turned most people to the media? To what extent did the community uphold its aversion to modernity in the face of a crippling pandemic? Employing classical ethnographic field methods of focus group discussion (FGD), observation, in-depth and key informant interviews, this study established a reasonable level of Covid-19 awareness among the Kari-kasa members, some of whom seemed to be modifying their belief system to conform to social pressure. They largely declined Covid-19 safety rules believing it was not obligatory. The nature of their information-seeking behavior breeds information disorder and infodemic within their micro-community. The Kari-kasa appeared to be left behind in government efforts on Covid-19 containment communication interventions. It is therefore recommended that specific behavior change communication intervention be targeted at conservative marginal and hidden communities such as Kari-kasa just like it is for the Amish. Also, since Kari-kasa members exhibit ideological belief rather than behavioral belief explained in theory, behavior change interventions targeted at such groups should pay attention to this influential factor for the intervention to be compatible with their belief.