Hospitality Study Program of Bali State Polytechnic as vocational education institution always strives for the quality to fulfill the desired competence of the user (tourism industry). This study aims to analyze the student’s competence of Hospitality Studies Program in the user. Through this analysis it is expected the management able to take the solution in order to improve the competence of the graduates. The study was conducted on student’s semester VI who have been training in tourism industry. The sample was determined 107 people, using confirmatory factor analysis. The results showed that the three factors are attitude, knowledge, and skill had a significant influence to the achievement of the students' competency. The most dominant factor determining student competence is skill factor, followed by knowledge factor, and then an attitude factor. Thus, it is suggested to the management to emphasize the attitude factor in providing education and training at the campus in order to win an increasingly competitive competition. To the lecturers, especially the lecturers of professional ethics subjects, it is expected to further improve the discipline and attitude of the students so that they can fulfill the competence according to the expectations of the user.Keywords: Analysis, competence, student, userAbstrakProgram Studi Perhotelan Politeknik Negeri Bali sebagai lembaga pendidikan vokasi selalu berusaha agar mutu lulusannya mampu memenuhi kompetensi yang diinginkan pihak pengguna (industri pariwisata). Penelitian ini bertujuan untuk menganalisis kompetensi mahasiswa Program Studi Perhotelan di industri pariwisata. Melalui analisis ini diharapkan pihak manajemen Program Studi Perhotelan mampu mengambil solusi guna dapat meningkatkan kompetensi lulusan. Penelitian dilakukan terhadap mahasiswa semester VI Program Studi Perhotelan yang telah dan sedang melaksanakan on the job training di industri pariwisata. Sampel penelitian ditetapkan sebanyak 107 orang, dengan menggunakan confirmatory factor analysis. Hasil penelitian menunjukkan bahwa ketiga faktor baik faktor attitude, knowledge, maupun skill memberikan pengaruh signifikan terhadap pencapaian kompetensi mahasiswa Program Studi Perhotelan. Faktor yang paling dominan menentukan kompetensi mahasiswa adalah faktor skill, disusul faktor knowledge, dan selanjutnya adalah faktor attitude. Dengan demikian disarankan kepada manajemen Program Studi Perhotelan Politeknik Negeri Bali untuk lebih menekankan pada faktor attitude dalam memberikan pendidikan dan pelatihan di kampus Politeknik Negeri Bali guna mampu memenangi persaingan yang semakin kompetitif. Kepada para dosen Program Studi Perhotelan terutama dosen pengampu mata kuliah etika profesi, diharapkan lebih meningkatkan disiplin serta sikap/attitude mahasiswa sehingga mampu memenuhi kompetensi sesuai harapan dari pihak pengguna (industri pariwisata)..Kata kunci: Analisis, kompetensi, mahasiswa, industri pariwisata

Communication is a way of disseminating information and sharing it with others. More formally, it is the transmission of information between a source and one or more receivers, the process of sharing meaning. Use a common set of rules We transmit information in different ways. To the people. This is often done in spoken or written language. but non-verbal communication also plays an important role in other interactions. For example, body posture, facial expressions, clothes worn, also contribute to the transmission of messages and constantly disseminate information. Intentionally or unintentionally. About our perceptions, intentions and feelings. Communication is unavoidable, it's not just about our own identity. You can get your message across without saying or doing anything. If you don't laugh or laugh at the right time, you can convey your message as hard as a smile or a laugh.

The purpose of this service activity is to increase the knowledge and skills of tourism actors on Melasti Beach in Ungasan village, especially regarding the lack of knowledge of foreign language tour operators, including Russian. This community service activity provides tourism training in Russian which is carried out with a combination of foreign language training (Russia) and beach cleaning up. The method of implementing service activities in the form of Russian language training is carried out in several stages so that all the material is managed and utilized properly. The purpose of this activity is because many foreign tourists, especially Russians visiting Bali, require foreign language skills from tour operators, especially Russian. In recent years, the number of Russian tourists visiting Bali has increased, Russian tourists often do not understand English, so as a tourism treatment it is necessary to understand and learn Russian. From the results of the community service activities, it can be seen that the skills and mastery of the Russian language by Melasti Beach tour operators is increasing. The quiz results show that the service program meets the needs of partners and also benefits tourism industry players at Melasti Beach in Ungasan Village.

The 21st century has witnessed significant changes in the context of language teaching or learning as the world is increasingly globalized and digitalized. Therefore, students in vocational colleges are demanded to learn the skills to be able to survive and succeed in today’s world as both a local and global citizen. The objective of this study was to implement the role-plays’ technique of video recording to improve the student’s speaking ability. In conducting the research, there were two components expected to be improved, namely the teaching-learning process to be conducive and the students’ speaking scores. By applying classroom action research, data were collected in two cycles of learning. The result of the speaking test revealed that the students had made some progress, which was shown by the increase of students’ average speaking scores. The improvement of the scores was also followed by the increase of students learning interest and motivation in a conducive teaching-learning atmosphere.

Cultural tourism of Bali was supported by the existence of tourist objects or village activities, including the existence of the tourist village of Batuan, Sukawati, Gianyar that was flooded by tourists. This paper discusses the existence of tourist attraction at ‘Pura Batuan’ as multicultural education and growing entrepreneurship of the local people around the tourist object of “Pura Desa Batuan”. The research data was collected through observation, document study and interviews with 8 informants: visitor and top leader of Batuan Village and researcher of Balinese culture. Data analysis was carried out descriptively, qualitatively by applying stakeholder and cultural commodification theory. The results of the study show that the cultural heritage of Pura Desa Batuan had become part of the main tourist attraction in the tourist village of Batuan, Sukawati, Gianyar Regency which attracts tourists. Its existence has become a vehicle for multicultural education, strengthening the cultural traditions of the people and entrepreneurship of the Balinese people in the local village.