Early channel reliance research compared different modes of communication to assess relationships among nonverbal and verbal cues. Emerging communication technologies represent a new venue for gaining insights into the same relation-ships. In this article, the authors advance a principle of interactivity as a framework for decomposing some of those relationships and report an experiment in which physical proximity-whether actors are in the same place ("co-located") or interacting at a distance ("distributed")-and the availability of other nonverbal environmental, auditory, and visual information in distributed modes is varied. Results indicate that both proximity and availability of nonverbal cues affect communication processes, social judgments participants make about each other, and task performance. The authors discuss implications about gains and losses due to presence of nonverbal features.The study of how verbal and nonverbal systems interact, compensate, and substitute for each other has a long and storied tradition in the context of interpersonal communication under the rubric of "channel reliance." Extensive research on channel reliance has demonstrated systematic differences in communication processes, interpretations, and other outcomes associated with utilization or exposure to various communication "modalities" or modes of communication such as textJudee K. Burgoon is a professor of communication, professor of family studies and human development, and director for human communication research, Center for the Management of Information,
In this study, we investigate the impact of cultural identity on: (a) motivations for engaging in deceptive communication, (b) the perceived ''deceptiveness'' of a range of deceptive responses, and (c) the willingness to use various deception strategies. Participants from three different locations (Hong Kong, Hawai'i, and mainland United States) were provided with a questionnaire designed to assess cultural identity, motivations for deception, perceptions of the deceptiveness of a range of various deceptive messages, and the willingness to use various available deception strategies. Results indicated that higher degrees of interdependence were related to a greater overall motivation to deceive for both self-and other-benefit. Furthermore, results suggest that whereas those characterized by higher degrees of independence will tend to perceive any message that departs from the truth as highly deceptive in nature, those characterized by higher degrees of interdependence will be more likely to perceive messages that depart from truth as ''not deceptive.'' Finally, the willingness to use the various deception strategies was found to be moderated by effects of the self-benefit versus other-benefit situations. Current findings provide preliminary evidence that culture is indeed a relevant factor that can no longer be ignored in future theorizing and investigation of deceptive communication phenomena.
The present study investigated how perceivers' self-construals influence the perception of others who use self-enhancement or self-effacement in communication. It was predicated that independent self and interdependent self would differently affect the evaluation of self-enhancing presentation and selfeffacing presentation. Two hundred and forty-six Korean college students read a scenario depicting a person using bragging, and positive and negative selfpresentations for his/her accomplishment, and then evaluated the presenter in the scenario on intention of future interaction, satisfaction with conversation and likeability. Results showed that people with independent self evaluated the positive presentation more favorably than people with interdependent self, whereas people with interdependent self evaluated the negative presentation more favorably than people with independent self. No significant difference was found in the evaluation of bragging presentation. The results imply that although the purpose of self-presentation is to give positive self to others, it is differently expressed through self-enhancement in North American culture and through self-effacement in East Asian culture. The results also supported previous cross-cultural studies on self-enhancement and self-effacement by providing an examination from individual level analysis.
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