A discussion of Poor Chic, or an array of fads and fashions in popular culture that make recreational or stylish `fun' of poverty, or of traditional symbols of working class and underclass statuses, challenges the reductionism of the view that `lifestyle' consumption has displaced consumption as a means of expressing social status (e.g. race, class, and gender). It is argued that the multiplicity of symbols involved in Poor Chic collectively represent lower class status and have referents in the material realities of poverty. Using numerous examples of Poor Chic in the United States and internationally since the 1980s, this article shows how the rational (controlled, efficient, predictable, and calculable) consumption of poverty symbols distinguishes class boundaries between the wealthy and the poor. Drawing on works by Ritzer, Bauman, Veblen, and others, Poor Chic is explained as the rational consumption of commodified poverty, involving postmodern `tourists' who `conspicuously' vacation in `vagabondage'.
This article is about one of the most popular and profitable music styles in the United States and internationally, one that gives a loud, hostile and otherwise alienated ‘finger’ to the ‘mainstream’. Drawing on four years of concert fieldwork and extensive music media analysis, the author illustrates how self-labeled ‘white trash’, ‘rejects’, ‘failures’ and ‘freaks’ delineate their alienation experiences in lyrics and stage performances, and how anti-commercialistic youth, seeking something ‘different’ and/or ‘real’ in a society of the spectacle, consume alienation as authenticity. The ultimate critique of this article is that alienation incorporated - or the commodification of alienated artists and their alienation experiences, and the assimilation of potentially troublesome and estranged anti-commercialistic consumer youth - not only transforms alienation (at both points of production and consumption) into a source of profit, but also forestalls more conscious, directed and pragmatic avenues of rebellion. This article extends and elaborates work on spectacle, consumer society, the ‘globalization of nothing’ and the ‘commodification of dissent’.
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