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This chapter discusses the idea of do-it-yourself (DIY) heritage, that is, heritage as it is produced through people's actions, conversations, and relationships. The chapter looks at the Do-It-Yourself Heritage Day event and how it worked to create moments of connection — what the Ceramic City Stories team call the ‘Stoke Ping’. It draws on wider DIY traditions ‘to describe an ethos of horizontal community action, of mutual aid and of making alternatives now’. DIY approaches challenge models of exponential growth that often exist in funding, policy, and activism, and instead favour the magic of small moments and connections. Yet, they also show — through a recent innovative Heritage Lottery Fund initiative — how funding can be deployed to enable rather than constrain DIY horizontal, small-scale, and action-led approaches.

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