With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to find and, ideally, cited more often. This article is meant to support authors in making their scholarly publications more visible. It provides basic information on ranking mechanisms as well as tips and tricks on how to improve the findability of scholarly publications while also pointing out the limits of optimization. This article, authored by three scholarly communications librarians, draws on their experience of hosting journals, providing workshops for researchers and individual publication support, as well as on their investigations of the ranking algorithms of search engines and databases.

Establishing Publication Services in the library at the University of Graz did more than broaden the service portfolio of the library. A convergence of expertise at the library, needs of researchers at the university, and ongoing changes in scholarly communication also contributed to the evolution of the library's role and profile. The new services offer first-level support for matters pertaining to scholarly publishing and communications. Furthermore, Publication Services has developed into a knowledge sharing platform, extending beyond the library to other administrative departments and creating a community of practice. KEYWORDSLibrarianship; publication services; knowledge sharing; services; rolesThe real challenge these coming years will be to develop the right services in order to provide the support for work, research, teaching and studying in the digital age […] without neglecting the written records and the preservation of cultural heritage (Seissl, 2015, p. 77).

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ZusammenfassungFördergeber, Universitäten und Bibliotheken drängen seit Jahren auf einen freien Zugang zu wissenschaftlichen Publikationen. Während mit immer mehr großen Verlagen Open-Access-Abkommen ausverhandelt werden, waren kleinere Verlage bislang in den Debatten zur Open-Access-Transformation kaum vertreten. Wir befragten daher Vertreter von 82 kleinen und mittelständischen Wissenschaftsverlagen zu ihren Erfahrungen, Einstellungen und Angeboten zu Open Access. Es zeigte sich, dass Open Access für diese Verlage und ihre Autoren wichtiger wird, allerdings bestehen abhängig von Verlagsgröße, Fachbereichen und Literaturtypen deutliche Unterschiede bei Einstellungen und Kenntnissen bezüglich Open Access. Zentrale Anforderungen für eine Umstellung ihrer Publikationstätigkeit auf Open Access sind für Verlage ausreichende Finanzierung, mehr Standardisierung sowie eine bessere Zusammenarbeit und Kommunikation mit anderen Stakeholdern.