ABSTRAKKegiatan pengabdian masyarakat ini melibatkan dua usaha dari kelompok pemberdayaan wanita, yakni Sanggar Batik Jenggolo di Kelurahan Pandeyan yang memproduksi batik dan Sekar Arum (yang kemudian berganti nama Code Arum) di Kelurahan Cokrodiningratan yang memproduksi jumputan. Keduanya berlokasi di Kota Yogyakarta. Sebelumnya diinisiasi serta didampingi oleh Kantor Pemberdayaan Perempuan dan Masyarakat, Pemerintah Kota Yogyakarta, selama tiga tahun. Setelah pendampingan, mereka menghadapi masalah, yakni menurunnya produktivitas kerja, terutama berhubungan dengan pengaturan bisnis dan promosi. Oleh karena itu, program pengabdian masyarakat ini bertujuan mendorong keberlangsungan kelompok dengan menciptakan perencanaan bisnis dan strategi promosi bagi target pasarnya.Kegiatan yang diselenggarakan meliputi pelatihan, penyediaan alat-alat berbasis digital, dan memproduksi atribut promosi. Luaran yang dihasilkan ialah (a) modul perencanaan bisnis agar masing-masing kelompok usaha mempunyai prioritas strategi pengembangan usaha yang riil sekaligus pedoman untuk mengevaluasi perkembangan dari usahanya selama periode berjalan serta (b) atribut corporate identity yang diimplementasikan melalui berbagai varian media promosi. Kata kunci: pemberdayaan, perencanaan bisnis, promosi, corporate identity ABSTRACT This community service program implicated two entrepreneurship groups of empowering woman, that is Sanggar Jenggolo in Pandean District who produce batik and Sekar Arum (then called Code Arum) in Cokrodiningratan district who produce jumputan or tie-dye, both in Yogyakarta city. The two groups had been incubated and assisted by The Office for Women and Society Empowerment (Kantor Pemberdayaan Perempuan dan Masyarakat-abbreviated as KPMP) of Yogyakarta Municipal Government for three years.After the accompaniment, they face declining of production since it does not fulfill with the business and promotion assistance. Therefore, this community service program aims to encourage the sustainability of the group with the creation of a business plan and strategy of promotion to penetrate the target market.We were conducting the training, providing with supporting tools based digital, and producing attributes for their promotion. Furthermore there were outcomes achieved (a) the core of a business plan so that each groups has a priority of their business as well as a guideline for evaluating the development of its business during period of business plan and (b) the attributes of corporate identity is implemented through a variety of promotion sale.

Indonesia. With qualitative methods, this research audited and done comparison study of the ecosystem pattern that holds in two biggest e-commerce platforms; Alibaba Group in China and Tokopedia in Indonesia. By analysing a dynamic structure system composed of correlated organizations this study looks at the development of e-commerce ecosystems in Alibaba and Tokopedia. At the end, local culture and behaviour become the most influential factors in shaping the integration of ecosystem which then drive the development of digital economy.

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Social media is increasingly becoming a mainstay for Micro, Small, and Medium Enterprises (MSMEs) to do marketing, branding, and even sales. At least 42% of MSMEs in Indonesia have used social media or digital platforms. In the Covid-19 pandemic, using social media to carry out business activities is increasingly inevitable. As an SME that started its business at the end of 2020, Plus Batik utilizes social media, especially the Instagram platform (plusbatik.id), to increase awareness as a batik brand from Jogja. Excellent social media planning, primarily through content mapping and editorial planning, is the key to successful account growth. This research was conducted to analyze how Plus Batik carries out the mechanism of content mapping and editorial planning. Then, by monitoring and evaluating, how do the content mapping and editorial planning increase the growth of @plusbatik.id’s social media accounts? This study investigates the problems and objectives of the @plusbatik.id account using empirical methods with a qualitative approach and then designs content mapping and editorial planning for three periods. Then produce three content types: 'Post' is created with a call to action, 'Story' uses the features of questions, quizzes, polls, and votes, and 'Reel' utilizes hashtags currently being widely discussed. The account's growth is obtained through algorithm analysis of the Insight feature.