Analogy—the ability to find and apply deep structural patterns across domains—has been fundamental to human innovation in science and technology. Today there is a growing opportunity to accelerate innovation by moving analogy out of a single person’s mind and distributing it across many information processors, both human and machine. Doing so has the potential to overcome cognitive fixation, scale to large idea repositories, and support complex problems with multiple constraints. Here we lay out a perspective on the future of scalable analogical innovation and first steps using crowds and artificial intelligence (AI) to augment creativity that quantitatively demonstrate the promise of the approach, as well as core challenges critical to realizing this vision.
Finding analogical inspirations in distant domains is a powerful way of solving problems. However, as the number of inspirations that could be matched and the dimensions on which that matching could occur grow, it becomes challenging for designers to find inspirations relevant to their needs. Furthermore, designers are often interested in exploring specific aspects of a product-for example, one designer might be interested in improving the brewing capability of an outdoor coffee maker, while another might wish to optimize for portability. In this paper we introduce a novel system for targeting analogical search for specific needs. Specifically, we contribute a novel analogical search engine for expressing and abstracting specific design needs that returns more distant yet relevant inspirations than alternate approaches.
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