Abstract. The development of tourism in Thailand relies on the development of appropriate infrastructure. Road access is the key infrastructure issue for tourist destinations throughout Thailand. Each year Thailand has welcomed over 15 million travelers, accounted approximately 7% of GDP. To support tourist activities, variety types of transportation modes have designed. However, road transportation is one of the most effective modes that connect most places together. Beside high-standard vehicles, road is another mechanism that derive comfort and safety of travelling. For this reason, Motorway networks were initiated and constructed to support high speed traffic with high safety and standard. Motorway route 7 is one of major motorway networks that lies between major cities and tourist landmarks. To raise the road standard could be the key to support tourist industry and economic growth. The road developments may not be precise and accurate without knowing the needs from road users'. Therefore, a questionnaire is developed and distributed to 890 randomly selected road users along Motorway route 7. Factor analysis and t-test are employed to analyze the factors affecting road users' satisfaction and to compare the satisfaction level between both inbound and outbound travelers.

No abstract