The issue of dignity seems to be returning in the scientific reflection in the context of cultural and civilization changes. In recent decades they relate to a large extent the role and tasks of the modern woman. The problem o f this w o rk concentrate on the q u estion about the relationship between the sense of personal dignity and the preferences of young women's values/goals.197 students aged 19-24 were examined and the following tools were used: the Self-esteem of Self-Dignity (KPWG), Portrait Questionnaire Values (PVQ-R3) and a questionnaire. The results allow to conclude that people with a high sense of dignity prefer the values associated with the development, while women with low sense of personal dignity -values associated with the adjustment.