The article is aimed at deepening the scientific-methodological principles of management of investment and innovation activities and analyzing its current status in Ukraine. Investment and innovation activity is peculiar to any enterprise, representing one of the most important aspects of its development. The article covers the peculiarities of interpretation of the concept of «investment and innovation activity». It is defined that a single point of view has not yet been yielded among both domestic and foreign scholars. On the basis of the analysis of their approaches to defining the concept of investment and innovation activity, the major key characteristics of the interpretation are allocated. A classification of forms of investment activity in the sphere of innovation has been formed. It is noted that today’s research on the problems of innovation and investment development becomes of particular relevance, because it is very important to find ways to improve the management of innovations, investments and the innovation-investment development. The current status of investment and innovation activity in Ukraine is analyzed. It is specified that nowadays the dynamics of investments in the economy of our country has gained a positive tendency. The dynamics of capital investments by sources of financing during 2010-2019 are characterized by the prevailing own funds of enterprises and organizations, whose share ranged from 60% and up to 70%. It is determined that the structure of capital investments by types of assets is characterized by the prevailing investments in tangible assets, while the least funds are invested in water supply, sewerage, waste management. The trend of fixed capital investing also has positive changes, although the turning point was 2008, after which there is no clear dynamics in the growth of fixed capital investments. After estimating the situation in the investment and innovation sphere of Ukraine, the authors have formed the main categories of problems that worsen its development.

Purpose. The aim of the article is substantiation of the content and algorithm of the problematically-prognostic approach to the analysis of fixed assets and its approbation at the enterprises which according to NACE-2010 are included into the section G (wholesale and retail trade, repair of motor vehicles and motorcycles). Methodology of research. General scientific and special methods of cognition in the research are used in the article, such as: methods of theoretical generalization and comparative analysis – for the analysis of relevant scientific literature; systematical approach, methods of analysis and synthesis – for the substantiation of the methods of analysis of fixed assets; ratio analysis – for the analysis of the efficiency of using fixed assets; methods of mathematical statistics – for assessing the risks associated with fixed assets; methods of econometrical analysis – for building models and assessing of the impact of indicators of fixed assets on the financial results of enterprises. Findings. The main contribution of the research consists in the inclusion of such stages in the traditional method of analysis of fixed assets, such as, integral assessment of the efficiency of use, analysis of risk and problematically (econometric) analysis of fixed assets, is substantiated. Empirical results confirm an increase of the information value of such analysis that contributes to the adoption of reasonable and timely management decisions. Originality. A method of analysis of fixed assets is proposed in the research, which includes the definition of the stages of analysis, the formation of a system of indicators, methods and information base for each stage of analysis, and, unlike the existing ones, has a problematically-prognostic focus, which makes it possible to perform a comprehensive analysis of fixed assets, to determine the directions of increasing the efficiency of their use, to assess the impact on the financial results of the enterprise. Practical value. The proposed method of analysis can be used by managers and investors for a deeper understanding of the problems associated with fixed assets of the enterprise. The empirical results of the research are recommended to be used as benchmark indicators in the analysis and development of a policy for the management of fixed assets at the enterprises of section G according to NACE-2010. Key words: fixed assets, ratio analysis, analysis of risks, econometric analysis, enterprises of section G according to NACE-2010.