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Following a discussion on the relationship between participatory planning, collaboration, and tourism visioning, this paper describes the development of a tourism specific visioning process. A case study of a facilitated tourism visioning process in the City of Surprise, Arizona, U.S.A. is presented. This case study provides an example of the potential power of the visioning process for a destination community developing a tourism vision to guide collaborative tourism planning. Insights from three stakeholder workshops are discussed in two contexts: (1) a long-term recommendations of what is needed for implementing a successful tourism visioning process and development of a community tourism plan, and (2) a manageable set of short-term "successes" that could be accomplished by stakeholders collaborating to establish a tourism vision.