In recent years, communication scholars have expressed concerns about the diversity of news media content. While we live in an era of ‘news abundance’ – the number of outlets and channels has increased enormously – the available news is argued to have become more of the same, but has it? As empirical evidence is lacking, this article verifies whether newspapers in Flanders (Belgium), over time, have indeed become less diverse in terms of the news stories they cover. Based on data from a longitudinal content analysis of nine Flemish newspapers at four points in time (1983, 1993, 2003, and 2013), it shows that (1) newspapers, in general, have not become more alike in terms of news stories; (2) newspapers with a similar profile (elite/popular) are less diverse than newspapers with dissimilar profiles; and (3) newspapers owned by the same media group (concentration of media ownership) are more alike than independently owned newspapers.
Opinions expressed by the common (wo)man on the street influence audience judgments about perceived public opinion and even people's own opinion. While we know from experimental research that the distribution of opinions expressed in vox pop interviews-the balance between pro and contra quotes, for example-influences audiences, little research has actually looked at the distribution of opinions expressed in vox pops in the real world. Are the vox pops shown in news items balanced or not? We address this research gap by analyzing the opinion balance of vox pop statements with a specific focus on political news. We conducted an in-depth content analysis on a random sample of 2000 vox pop interviews in Belgian (Flanders) main evening television news drawn from a total population of vox pop interviews in the period 2003-2013. Results show that in half of the news items in which they are used, vox pops present opinions and that vox pops play an important role in political news. We find that, contrary to our expectations, the opinions expressed in vox pops are unbalanced both in non-political and political news. A large majority of vox pop news items contains vox pop voices that present only one point of view.
How journalists perceive public opinion is important in democracies. These perceptions help journalists to construct meaningful stories and might influence news content. However, little is known about how accurate journalists' perceptions of public opinion actually are. Using a survey with Belgian (Flemish) political journalists, we analyze their perceptions of public opinion on concrete policy proposals, next to their general political leaning. We combine the estimates from journalists with evidence about 'real' public opinion, collected through a parallel citizen survey. Further, our quantitative survey results are complemented with qualitative explanations offered by journalists themselves. We find that the surveyed political journalists perceive their outlets' audiences' political leaning as more right-wing than their own. Regarding specific policy issues, the political journalists perceive the public almost consistently as being more right-wing than they actually are. Right-wing journalists are better at correctly assessing public opinion. Moreover, the more experienced journalists are, the smaller the right-wing bias in their estimations. Journalists seem to be well aware of their own center-left leaning and overcompensate for, rather than project, their own leaning in their assessment of public opinion. In all, our study shows that looking into journalists' public opinion perceptions is a relevant and promising research track.
One of the main functions of news media in democracies is informing the citizenry on day-to-day affairs. However, the way in which citizens gather news has changed as nowadays people have more opportunities than ever before to adapt their media consumption based on their preferences. One of the major game changers was the introduction of social media. This raises the question to what extent traditional media still contribute to people’s knowledge of current affairs. Using a time-diary study in the Flemish media context, we investigate the influence of different forms of news consumption on current news knowledge. We conclude that traditional (print and audiovisual) media, including popular outlets, continue to be the major contributors to people’s knowledge about current affairs and that social media hardly contribute at all.
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