The quality of muffins made with different amounts (0, 15, 30, 45 and 60%) of waxy whole wheat flour (WWWF) blended with conventional whole wheat flour were characterized. High amounts of WWWF blends produced darker but acceptable crust color. WWWF formulations had a softer crumb on day 0 and day 4, but greater firmness after 16 days storage. Samples did not differ in springiness on day 0, but a slight decrease occurred in all samples, and WWWF samples were slightly less springy after 16 days. Proton ( 1 H) NMR showed two distinct relaxation times, indicative of water migration from the crumb of the muffin to the crust. Sensory evaluation showed high overall likability, except for muffins made with 60% WWWF. The 60% muffins had lower volume than all other formulations. Results show that 15-30% WWWF produces a softer, moister muffin, but this advantage is lost after 8-16 days storage. PRACTICAL APPLICATIONSThis study shows that 15-30% waxy whole wheat flour blended with conventional whole wheat flour produces softer and moisture whole wheat muffins, with good consumer acceptability. Muffins with WWWF remained softer for 4-8 days, but were firmer than control after 16 days storage. Waxy whole wheat flour also adds additional fiber, so its inclusion in blends with conventional whole wheat may help in the development of higher fiber products with a softer and moister crumb.