Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability
Urban agriculture is touted as a strategy for more locally reliant food systems, yet there is little understanding of its potential food provisioning capacity. Using Detroit, Michigan as an example, we use secondary data to develop a methodology for estimating the acreage required to supply, as far as seasonally possible, the quantity of fresh fruits and vegetables consumed by city residents. We compare these requirements with a catalog of the publicly owned, vacant parcels in Detroit to assess the feasibility of producing significant quantities of the fresh produce consumed within city limits. We demonstrate that if high-yield, biointensive growing methods are used, 31% and 17% of the seasonally available vegetables and fruits, respectively, currently consumed by 900,000 people could be
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