The Smart Book involves the direct application of computer technology to the book marketplace. It employs speacial‐purpose equipment to simplify the user's access to information that would normally be found in a printed book. The concept invovles two distinct components: a reader unit and a book pack. The reader unit is a device that contains computer equipment, a custom liquid crystal display screen, and six user control buttons. All facilities for reading, searching, indexing, and so on can be performed using those six controls. The Smart Book Text Pack, or The Book, is currently a one‐megabyte ROM pack using conventional micro‐computer read‐only memory chips. This on‐megabyte pack contains the text of a book and its appropriate program functions. The text is held on the ROM pack in a proprietary compressed format.

When striving to motivate support for conservation, there is often a bias in focus and funding for some species over others (such as flagship species, because they are attractive and recognisable to the public). However, species’ names can also influence peoples’ attitudes and feelings towards them, and celebrity endorsement can lead to increased audience attention to environmental campaigns. This research aims to explore whether naming a species after a celebrity can increase the amount of attention it receives on Wikipedia. It is hypothesised that: species whose scientific names are etymologically related to celebrities will receive more attention on Wikipedia than their closest relatives who are not named after celebrities; the average daily Wikipedia page views of celebrities will influence the difference in received attention for species named after this celebrity and their closest relatives not named after celebrities; and the taxonomic groups species named after celebrities belong to will influence the difference in attention they receive compared to their closest relatives who are not named after celebrities.

Changing public behaviours is an essential step for successful conservation, and can be achieved through effective use of message framing. However, its use in the conservation sector is not well studied. A content analysis was first performed to assess what types of framing styles ENGOs often employ for their social media posts. A real-world online fundraising campaign was then run to examine the influence of value-framing (‘Intrinsic’ and ‘Extrinsic’) and message valence (‘Positive’ and ‘Negative’) on audience engagement with the advertisements, across five countries. Altogether, ENGOs generally used ‘Positive’ framing for their posts significantly more often than ‘Negative’, but did not use one type of value-framing more than the other. For the fundraising campaign, there were significant differences between countries’ engagement with the advertisements. However, click-through rates did not significantly differ when using types of value-framing nor message valence, and no donations were received to support the campaign. These results may show that message framing alone has little influence on audience engagement, if any. A series of recommendations are made to enhance fundraising success for the future. These findings are a much-needed contribution to the ongoing debate regarding the use of message framing for attracting support for biodiversity conservation.