Previous research has highlighted the individual and social benefits of participation in arts activities for physical, psychological and social wellbeing. However, less is known about the transformative community aspects of the arts and very few studies have investigated arts participation over a substantial period. This paper reports a case study of an older people's choir over a four-year period, involving interviews, focus groups, observations and a World Café participatory discussion. In support of previous literature, choir members highlighted many individual and interpersonal benefits of being part of the choir. They also emphasised the importance of developing social relationships within a supportive community, and the importance of musical achievement was central to the ongoing development of the choir. Our analysis identified five main themes: personal investment and reward; inclusive community; always evolving yet fundamentally unchanged; a desire to connect; and leadership and organisation. Considering these with reference to Seligman's PERMA framework from positive psychology (2011), it is apparent that social relationships, meaning and accomplishment are particularly emphasised as reasons why older people find singing in a community choir so beneficial for wellbeing. Sustainability is a major concern, and factors such as an expert music leader to support this are identified.
False memories can be created using the Deese-Roediger-McDermott (DRM) paradigm. This paradigm has been used to induce false memories for words, pictures and has been extended to induce false memories of brand names. We present the first experimental evidence that false memories can be created for competitor brands using television adverts. In the first experiment, participants saw sets of adverts for related products (e.g., types of chocolate), in the second, they watched a television programme interspersed with advertisements. False memories for related but non-presented brands occurred in both experiments. In the second experiment, in which participants were tested using a R(emember)/K(now)/G(uess) recognition task immediately and a week later, correct memory for presented brands decreased over time whilst false memories increased. The findings pose a challenge both for advertisers and for current theories of false memory particularly because the increase in false memory is in the detailed R(emember) responses.
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