This article addresses an urban design issue at a micro-urban design level; the spaces between buildings on neighboring blocks or the side yards, how such spaces they are used, and their social impact on residents. A socio-psychological approach was taken into studying arrangements of these open spaces in contemporary residential zones in—side setback spaces in Japan, and backyards and light shafts in Iran in terms of their similarities and differences. The research involves development policies and interviews with residents in buildings where such conditions prevail, in two different contexts—Shiraz, Iran and Sapporo, Japan, two cities comparative in their size and densities for their cultural differences might have on their social responses. Seventy-two respondents in Shiraz District 6 were recruited by Shiraz University architecture students and in Japan, 75 responses were collected in Central Ward, Sapporo, from various groups of residents. Majority of the windows to side setbacks in Sapporo had matte glasses; therefore, privacy concerns were not among residents. Lack of maintenance in inner courtyards was a major concern for Iranians and they see side setbacks as a challenge to their and safety, however providing opportunities for neighborly atmosphere, if the windows have matte glasses and provided with guards. It argues that contacts are not controlled are perceived the same in two different cultures; however, the arrangement of open spaces play a role in light reception and ventilation in Japanese example.

Despite many dramatic changes in last fifty years, urban designers still try to measure "city imaging" with same criteria as was described by Kevin Lynch in his landmark volumes. However, city imaging increasingly is supplemented by exposure to recent progresses in communication infrastructures. It seems that once again we need to re-ontologize concepts of city imaging for twenty-first century as his ideas were theoretically created when digital evolution was not such widely affected our world.This paper aims to identify effects of these new digital actors on city imaging. Consequently, we propose that with emergence of Softerial Era and infospherization of almost everything, another kind of landmarks have been evolved (linkmarks) which are highly reference to a self and relative to his destination and necessities in real-time. We believe they can improve not only "sense of time" but also "sense of place" as an inevitable necessity in our current life.

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