This study investigated the age at which children judge it futile to imitate unreliable information, in the form of a visibly ineffective demonstrated solution, and deviate to produce novel solutions ('innovations'). Children aged 4-9 years were presented with a novel puzzle box, the Multiple-Methods Box (MMB), which offered multiple innovation opportunities to extract a reward using different tools, access points and exits. 209 children were assigned to conditions in which eight social demonstrations of a reward retrieval method were provided; each condition differed incrementally in terms of the method's efficacy (0%, 25%, 75%, and 100% success at extracting the reward). An additional 47 children were assigned to a no-demonstration control condition. Innovative reward extractions from the MMB increased with decreasing efficacy of the demonstrated method. However, imitation remained a widely used strategy irrespective of the efficacy of the method being reproduced (90% of children produced at least one imitative attempt, and imitated on an average of 4.9 out of 8 attempt trials). Children were more likely to innovate in relation to the tool than exit, even though the latter would have been more effective. Overall, innovation was rare: only 12.4% of children innovated by discovering at least one novel reward exit. Children's prioritisation of social information is consistent with theories of cultural evolution indicating imitation is a prepotent response following observation of behaviour, and that innovation is a rarity; so much so, that even maladaptive behaviour is copied.

Innovation is not only central to changes in traditional practice but arguably responsible for humanity's remarkable success at colonizing the earth and diversifying the products, technologies, and systems within it. Surprisingly little is known of how this integral component of behavioral flexibility develops and the factors that are responsible for individual differences therein. This review highlights two primary ways in which the process and development of innovation may be better understood: By emulating the critical advances of animal behavior researchers in examining innovation in nonhuman species and establishing a clearer conceptualization of what is “innovation”. A pathway to innovation is suggested and an innovation classification system offered to aid recognition of its appearance and potential cultural contributions.

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