This study examined the evolving trade structure and social relations between both nations. First, a macro-environmental analysis is conducted, considering key factors such as political, economic, societal, and technological factors that influence the Sino-Malaysian trade structure. Second, variations in product sales strategies employed by Chinese and Malaysian companies are explored in the context of e-commerce sales culture. Third, the impact of the Belt and Road Initiative on changing SinoMalaysian social relations is examined. The findings show that China and Malaysia maintain robust connections in traditional and primary product trade. However, without actively cultivating differentiated advantages and fostering cooperation agreements, China risks losing Malaysia’s reliance on conventional and primary products because of cost-related considerations. Furthermore, this study highlights the significant impact of Malaysian crossborder e-commerce consumers on various factors. This study contributes to a deeper understanding of the evolving trade structure and social relations between China and Malaysia and offers valuable insights for future studies in this field.

Taking Zhang Yong Fu and Lim Nee Soon as examples, the revolution trend of overseas Chinese intellectuals in Singapore and Malaysia is the reflection of different personal orientations and different interpersonal networks. Based on the historical, political and social factors, the revolutionary emotional orientation of the Nanyang Chinese is reflected in different historical stages.