Objective - The penetration rate of financial planning is still considered low according to a few studies done by our regulatory bodies in Malaysian and a few scholars and researchers. Therefore, the novelty of this research is ingrained in a study to explore the factors influencing working adults' awareness of individual financial planning. The possible factors included financial literacy, education level, and income level. Secondly, a critical discussion on the literature review that was done by the previous researchers regarding both the dependent variable and independent variables will be performed. Methodology/Technique – On the other hand, a quantitative study approach is employed in this study. Hence, the targeted population is working adults, with data collected through a convenient sampling approach with a minimum sample size of 120 respondents. Additionally, the questionnaire was distributed through a digital survey. Finding – Moreover, the analysis methods adopted in this study included validity tests, reliability tests, descriptive statistics, and inferential statistics. According to the findings, there is a significant relationship between financial literacy and awareness of personal financial planning among working adults in Penang. In other words, financial literacy represents a significant predictor for the dependent variable. Novelty – However, the other two independent variables are insignificant predictors of the awareness of personal financial planning among working adults in Penang. Type of Paper: Empirical JEL Classification: J32, J39. Keywords: Financial Planning, Awareness, Financial Literacy, Education Level, Income Level. Reference to this paper should be referred to as follows: Xian, T.K; Poh, R. (2022). Factors Influencing Working Adults' Awareness of Individual Financial Planning, GATR-Global J. Bus. Soc. Sci. Review, 10(3), 148–162. https://doi.org/10.35609/gjbssr.2022.10.3(4)

Financial planning is defined as a planning process between an individual and a financial planner that integrates relevant situation of the individual's financial circumstance, in order to assist the individual achieve financial goals and objectives (Bogan, et al., 2020). Additionally, Grozdanovska et al. (2017) stated that financial planning is a planning process of determine the financial goals, procedures and budget that refer to financial activities. According to Malaysian Financial Planning Council (2021), there are six steps in financial planning process. The six steps of financial process included: a) setting goals, objectives and priorities; b) gathering relevant data and information; c) analyzing information and assessing financial status; d) developing and presenting a financial plan for implementation; and e) executing the financial plan Keywords: Financial Planning, Awareness, Financial Literacy, Education Level, Income Level