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This study examined users' attitudes and opinions of using augmented reality technology in comparison to other non-augmented reality technologies. Broadly, there were differences between users when using different devices. These differences help shed light onto the process of implementation of such new technologies in various sports settings, from arenas and stadiums to at-home viewership. From the results of this study, it is likely that this technology may not lead to better fan experience, but instead might leave them feeling frustrated and potentially isolated. Particularly given the expense of technology like Google Glass, this study suggests such technology should be implemented selectively and carefully. Additionally, the effects of using Google Glass in stadiums and arenas may not simply be on the users, but also on those seated around them, who may be bothered by the deliberate actions of those wearing such augmented reality devices. Notably, this may shift as the devices become more prevalent.

Every year millions of people fill out brackets, trying to accurately predict the outcome of the NCAA Men’s Basketball March Madness tournament. This study examines how collective swarm intelligence might impact these choices in small groups. Rather than working by themselves, groups of people came together to combine their knowledge and opinions and pick brackets collectively. It is generally agreed that collective intelligence is effective in decision-making. However, how and why collective intelligence augments performance has not been totally agreed upon, and the theoretical explanations have been elusive. This study examines groups that are either highly dedicated or high in expertise to see whether they perform differently based on these dimensions.

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