Although the importance of feedback has been highlighted in education, innovative practices to improve the quality of feedback remain to be reported. Moreover, traditional text-based feedback often misses the emotional tone of feedback, therefore is susceptive of misunderstanding. This is a cause for concern in many online programmes, in particular counselling as this discipline focuses on communication. Accordingly, the present research note reports our on-going study appraising the first-hand experience of online counselling students who have received our in-the-moment video feedback for their role play video assessment. Inductive thematic analysis was used on semi-structured interviews. Two themes were identified: 'High feedback satisfaction' and 'Safer communication'. Findings will help educators and online education institutions to create innovative ways of providing helpful feedback to students.