Visual attention in complex, dynamic scenes is attracted to locations that contain sociallyrelevant features, such as faces, and to areas that are visually salient. Previous work suggests that there is a global shift over development such that observers increasingly attend to faces with age. However, no prior work has tested whether this shift is truly global, that is, consistent across and within stimuli despite variations in content. To test the global shift hypothesis, we recorded eye movements of 89 children (6 months to 10 years) and adults while they viewed seven video clips. We measured the extent to which each participant attended to faces and to salient areas for each video. There was no evidence of global age-related changes in attention: Neither feature showed consistent increases or decreases with age. Moreover, windowed analyses within each stimulus video revealed significant moment-to-moment variations in the relation between age and each visual feature (via a bootstrapping analysis). For some time windows, adults looked more often at both feature types compared to infants and children. However, for other time windows the pattern was reversed-younger participants looked more at faces and salient locations. Lack of consistent directional effects provides strong evidence against the global shift hypothesis. We suggest an alternative explanation: Over development, observers increasingly prioritize when and where to look by learning to track which features are relevant within a scene. Implications for the development of visual attention and children's understanding of screen-based media are discussed.

The current study investigated how infants (6–24 months), children (2–12 years), and adults differ in how visual cues—visual saliency and centering—guide their attention to faces in videos. We report a secondary analysis of Kadooka and Franchak (2020), in which observers’ eye movements were recorded during viewing of television clips containing a variety of faces. For every face on every video frame, we calculated its visual saliency (based on both static and dynamic image features) and calculated how close the face was to the center of the image. Results revealed that participants of every age looked more often at each face when it was more salient compared to less salient. In contrast, centering did not increase the likelihood that infants looked at a given face, but in later childhood and adulthood, centering became a stronger cue for face looking. A control analysis determined that the age‐related change in centering was specific to face looking; participants of all ages were more likely to look at the center of the image, and this center bias did not change with age. The implications for using videos in educational and diagnostic contexts are discussed.

No abstract

Visual attention in complex, dynamic scenes is attracted to locations that contain socially-relevant features, such as faces, and to areas that are visually salient. Previous work suggests that there is a global shift over development such that observers increasingly attend to faces with age. However, no prior work has tested whether this shift is truly global, that is, consistent across and within stimuli despite variations in content. To test the global shift hypothesis, we recorded eye movements of 89 children (6 months to 10 years) and adults while they viewed seven video clips. We measured the extent to which each participant attended to faces and to salient areas for each video. There was no evidence of global age-related changes in attention: Neither feature showed consistent increases or decreases with age. Moreover, windowed analyses within each stimulus video revealed moment-to-moment variations in the relation between age and each visual feature. For some time windows, adults looked more often at both feature types compared to infants and children. However, for other time windows the pattern was reversed—younger participants looked more at faces and salient locations. Lack of consistent directional effects provides strong evidence against the global shift hypothesis. We suggest an alternative explanation: Over development, observers increasingly prioritize when and where to look by learning to track which features are relevant within a scene. Implications for the development of visual attention and children’s understanding of screen-based media are discussed.