Research suggests that both performing prosocial behaviors (i.e. acts of kindness towards others) and simply recalling them can increase well-being. Do performing and recalling prosocial behaviors impact well-being equally? To investigate this question, we conducted a study with a 2 × 2 design in which participants were randomly assigned either to perform prosocial behaviors, recall prosocial behaviors, both perform and recall prosocial behaviors, or do neither (control). Participants in all conditions assigned to perform and/or recall prosocial behaviors increased in well-being more than those in the control condition. However, participants in the three prosocial conditions did not significantly differ in their well-being gains. Presumably, it is much easier to recall, rather than perform, prosocial behavior. Accordingly, our results suggest that happiness seekers and well-being interventionists consider recalling acts of kindness as a cost-effective practice to raise well-being. ARTICLE HISTORY