Two studies were conducted to assess strategies elite coaches use to enhance self-efficacy in athletes, in particular the degree to which coaches use 13 strategies to influence self-efficacy and their evaluation of the effectiveness of those strategies. Self-efficacy rating differences between categories of coaches were also examined. Intercollegiate wrestling coaches (iV=101) surveyed in Study 1 indicated they most often used instruction-drilling, modeling confidence oneself, encouraging positive talk, and employing hard physical conditioning drills. Techniques or strategies judged most effective by these coaches included instraction-drilling, modeling confidence oneself, liberal use of reward statements, and positive talk. In Study 2, 124 national team coaches representing 30 Olympic-family sports served as subjects. The strategies they most often used were instruction-drilling, modeling confidence oneself, encouraging positive talk, and emphasizing technique improvements while downplaying outcome. The techniques judged most effective were instruction-drilling, encouraging positive talk, modeling confidence onself, and liberal use of reward statements. Few between-coach differences were found in efficacy use and effectiveness ratings. Findings are discussed in light of Bandura's (1977) theory of self-efficacy.