Recent advancements in online streaming technologies have re-centered the audience as an important part of live broadcasts, including live political events. In fall 2020, each of the U.S. presidential and vice presidential debates were streamed on a number of online platforms that provided an integrated streaming chat where the public could comment in real-time alongside the live debate video. Viewers could simultaneously tune into what the candidates were saying and see what a sample of their peers thought about the candidates. This study examines large samples of comments made in social chat feeds during the livestreamed debates on the ABC News, NBC News, and Fox News Facebook pages to quantify key features associated with the quality of political discussion on these platforms. The results reveal that consistent with the quasi-anonymous, constrained nature of dynamic chat, the comments made are generally short, include a substantial degree of toxicity and insults, and differ significantly in their content across platforms. These findings underscore the importance of further study of online streaming chat as a new source of potential influence on political attitudes and behavior.
Crisis motivates people to track news closely, and this increased engagement can expose individuals to politically sensitive information unrelated to the initial crisis. We use the case of the COVID-19 outbreak in China to examine how crisis affects information seeking in countries that normally exert significant control over access to media. The crisis spurred censorship circumvention and access to international news and political content on websites blocked in China. Once individuals circumvented censorship, they not only received more information about the crisis itself but also accessed unrelated information that the regime has long censored. Using comparisons to democratic and other authoritarian countries also affected by early outbreaks, the findings suggest that people blocked from accessing information most of the time might disproportionately and collectively access that long-hidden information during a crisis. Evaluations resulting from this access, negative or positive for a government, might draw on both current events and censored history.
Broadcast media consumption is becoming more social. Many online video “livestreams” come with embedded livestreaming chatboxes, uniting the on-screen and social components. We investigate how streaming chat shapes perceptions of political events. We conducted a field experiment during the September 2019 Democratic Primary Debate where subjects were assigned to view the debate with or without streaming chat. We use text analyses to characterize the frequency, toxicity, and tone of comments in the chat. Our experimental findings indicate that Democratic subjects assigned to the Facebook (social) chat condition reported lower affect toward Democrats and a worse viewing experience, aligned with the toxic and overwhelming nature of the chat. The polarity of candidate-directed comments also influenced candidate evaluations and perceived performance in the polls. This suggests that consumers of mass media will be both more immediately affected by social feedback and likely to make inferences about the experiences of their fellow consumers.
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