Although the effect of context on cognition is observable across cultures, preliminary findings suggest that when asked to judge the emotion of a target model's facial expression, East Asians are more likely than their North American counterparts to be influenced by the facial expressions of surrounding others (Masuda et al., 2008b). Cultural psychologists discuss this cultural variation in affective emotional context under the rubric of holistic vs. analytic thought, independent vs. interdependent self-construals, and socially disengaged vs. socially engaged emotion (e.g., Mesquita and Markus, 2004). We demonstrate that this effect is generalizable even when (1) photos of real facial emotions are used, (2) the saliency of the target model's emotion is attenuated, and (3) a specific amount of observation time is allocated. We further demonstrate that the experience plays an important role in producing cultural variations in the affective context effect on cognition.

Tearful crying is a ubiquitous and likely uniquely human phenomenon. Scholars have argued that emotional tears serve an attachment function: Tears are thought to act as a social glue by evoking social support intentions. Initial experimental studies supported this proposition across several methodologies, but these were conducted almost exclusively on participants from North America and Europe, resulting in limited generalizability. This project examined the tears-social support intentions effect and possible mediating and moderating variables in a fully pre-registered study across 7,007 participants (24,886 ratings) and 41 countries spanning all populated continents. Participants were presented with four pictures out of 100 possible targets with or without digitally-added tears. We confirmed the main prediction that seeing a tearful individual elicits the intention to support, d = .49 [.43, .55]. Our data suggest that this effect could be mediated by perceiving the crying target as warmer and more helpless, feeling more connected, as well as feeling more empathic concern for the crier, but not by an increase in personal distress of the observer. The effect was moderated by the situational valence, identifying the target as part of one's group, and trait empathic concern. A neutral situation, high trait empathic concern, and low identification increased the effect. We observed high heterogeneity across countries that was, via split-half validation, best explained by countrylevel GDP per capita and subjective well-being with stronger effects for higher-scoring countries. These findings suggest that tears can function as social glue, providing one possible explanation why emotional crying persists into adulthood.

Literature in cultural psychology suggests that compared with North Americans, East Asians prefer context-rich cultural products (e.g., paintings and photographs). The present article further examines the preferred amount of information in cultural products produced by East Asians and North Americans (Study 1: Society for Personality and Social Psychology conference posters; Study 2: government and university portal pages). The authors found that East Asians produced more information-rich products than did North Americans. Study 3 further examined people's information search speed when identifying target objects on mock webpages containing large amounts of information. The results indicated that East Asians were faster than North Americans in dealing with information on mock webpages with large amounts of information. Finally, the authors found that there were cultural differences as well as similarities in functional and aesthetic preferences regarding styles of information presentation. The interplay between cultural products and skills for accommodating to the cultural products is discussed.

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Past research showed that East Asians' belief in holism was expressed as their tendencies to include background facial emotions into the evaluation of target faces more than North Americans. However, this pattern can be interpreted as North Americans' tendency to downplay background facial emotions due to their conceptualization of facial emotion as volitional expression of internal states. Examining this alternative explanation, we investigated whether different types of contextual information produce varying degrees of effect on one's face evaluation across cultures. In three studies, European Canadians and East Asians rated the intensity of target facial emotions surrounded with either affectively salient landscape sceneries or background facial emotions. The results showed that, although affectively salient landscapes influenced the judgment of both cultural groups, only European Canadians downplayed the background facial emotions. The role of agency as differently conceptualized across cultures and multilayered systems of cultural meanings are discussed.