The authors propose that self-control involves making decisions and behaving in a manner consistent with high-level versus low-level construals of a situation. Activation of high-level construals (which capture global, superordinate, primary features of an event) should lead to greater self-control than activation of low-level construals (which capture local, subordinate, secondary features). In 6 experiments using 3 different techniques, the authors manipulated construal levels and assessed their effects on self-control and underlying psychological processes. High-level construals led to decreased preferences for immediate over delayed outcomes, greater physical endurance, stronger intentions to exert self-control, and less positive evaluations of temptations that undermine self-control. These results support a construal-level analysis of self-control.

The notion that self-control entails effortful inhibition of impulses dominates prevailing psychological models of self-control. This article describes some of the conceptual and empirical limitations of defining self-control as the effortful inhibition of impulses. The present article instead advocates for a dual-motive conceptualization, which describes self-control as the process of advancing distal rather than proximal motivations when the two compete. Effortful impulse inhibition in this model represents only one of many means by which people promote their self-control efforts. Adopting a dual-motive approach offers new insight and proposes several new research directions. This article discusses these implications and calls for psychologists to reconsider the way self-control is currently understood.

Construal-level theory proposes that increasing the reported spatial distance of events leads individuals to represent the events by their central, abstract, global features (high-level construal) rather than by their peripheral, concrete, local features (low-level construal). Results of two experiments indicated that participants preferred to identify actions as ends rather than as means to a greater extent when these actions occurred at a spatially distant, as opposed to near, location (Study 1), and that they used more abstract language to recall spatially distant events, compared with near events (Study 2). These findings suggest that spatially distant events are associated with high-level construals, and that spatial distance can be conceptualized as a dimension of psychological distance.

We conclude that enhancing health behavior requires a nuanced understanding and sensitivity to the varied, dynamic psychological processes involved in self-regulation, and that health is a prototypical and central domain in which to examine the relevance of these theoretical models for real behavior. We discuss the implications of this research for theory and practice in health-related domains.

The activation of positive stereotypes has been shown to produce academic performance boosts. Evidence regarding the role of self-relevance in producing such effects has been mixed. The authors propose that the subtlety of stereotype activation plays a key role in creating performance boosts among targets and nontargets of stereotypes. Study 1 found that subtle stereotype activation boosted performance in targets, but blatant activation did not. Study 2 was conducted on both targets and nontargets using different methods of stereotype activation. Again, targets showed performance boosts when stereotypes were subtly activated but not when they were blatantly activated. Nontargets, however, showed boosts in performance only when stereotypes were blatantly activated. The role of self-relevance in mediating sensitivity to stimuli is discussed.