There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Learning to localize and name object instances is a fundamental problem in vision, but state-of-the-art approaches rely on expensive bounding box supervision. While weakly supervised detection (WSOD) methods relax the need for boxes to that of image-level annotations, even cheaper supervision is naturally available in the form of unstructured textual descriptions that users may freely provide when uploading image content. However, straightforward approaches to using such data for WSOD wastefully discard captions that do not exactly match object names. Instead, we show how to squeeze the most information out of these captions by training a text-only classifier that generalizes beyond dataset boundaries. Our discovery provides an opportunity for learning detection models from noisy but more abundant and freely-available caption data. We also validate our model on three classic object detection benchmarks and achieve state-of-the-art WSOD performance. Our code is available at https://github. com/yekeren/Cap2Det.

In order to convey the most content in their limited space, advertisements embed references to outside knowledge via symbolism. For example, a motorcycle stands for adventure (a positive property the ad wants associated with the product being sold), and a gun stands for danger (a negative property to dissuade viewers from undesirable behaviors). We show how to use symbolic references to better understand the meaning of an ad. We further show how anchoring ad understanding in general-purpose object recognition and image captioning improves results. We formulate the ad understanding task as matching the ad image to human-generated statements that describe the action that the ad prompts, and the rationale it provides for taking this action. Our proposed method outperforms the state of the art on this task, and on an alternative formulation of question-answering on ads. We show additional applications of our learned representations for matching ads to slogans, and clustering ads according to their topic, without extra training.

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