A Web survey of 1,715 college students was conducted to examine Facebook Groups users' gratifications and the relationship between users' gratifications and their political and civic participation offline. A factor analysis revealed four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. These gratifications vary depending on user demographics such as gender, hometown, and year in school. The analysis of the relationship between users' needs and civic and political participation indicated that, as predicted, informational uses were more correlated to civic and political action than to recreational uses.
The Roles of Job Satisfaction, Employment Status, and Facebook Use with Co-Workers Job satisfaction is positively associated with time on Facebook with co-workers. Part time employees report the highest amount of time on Facebook with co-workers. Contract employees reported the highest degree of job satisfaction at work.
This chapter describes the evolution of diffusion of innovations theory, and how concepts from that paradigm as well as knowledge utilization and technology transfer research have contributed to the evidence-based medicine and evidence-based public health emphases in dissemination and implementation. It covers methods of studying how new innovations are adopted. The authors suggest that dissemination and implementation researchers and practitioners will continue to find relevance and applicability in these former research traditions as they seek ways to study and apply new information and communication technologies to the challenges of dissemination activity by innovation proponents, diffusion responses by adopters, and then subsequent implementation and sustained use.
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