Existing theories of social movements have a weak conception of temporality, which is generally tied to truncated protest waves or else to micro-scale sequences of interaction. Neither approach enables an understanding of continuity and change in the content and form of social movements over longer periods. This article develops a new conceptual terminology intended to bring temporal sensitivity to our understanding of the interplay between movements and their socio-political environments. Vectors highlight evolving patterns of interaction that carry ideas and action orientations into a range of social settings over a period of decades. Examining the interplay of different vectors, and accounting also for the unfolding character of historic events, enables the apprehension of an overarching timescape within which movements move. This theoretical approach is illustrated with an examination of three significant periods of transnational contention associated with the Alter-Globalization, Anti-War, and Occupy movements. Analysis of vectors that shape discourses of conflict, organizational preferences, and practices of individual autonomy explain dynamics of continuity and change across different movements, each of which is shaped by a dynamic neoliberal timescape.

Social movements contain structures of beliefs and values that guide critical action and aid activists' understandings. These are worthy of interrogation, not least because they contain points of articulation with ideational formations found in both mainstream politics and academia. They offer an alternative view of society, economy and polity that is grounded in protagonists' experience and struggle. However, the ideational content of social movements is often obscured by a focus on particular, immediate goals; by their orientation to certain forms of action; and by the mediated, simplified nature of their communication. Additionally, recent social movements display a tendency to coalition action, bringing a diverse set of political understandings in concert on highly specific campaigns. This conceptual article seeks an approach to identifying the messages within social movements that remains sensitive to their complexity, dynamism and heterogeneity. Through a critique of the concept of 'interpretative frames' as developed in social movement studies, I describe the novel concept 'orientational frame'. In contrast to social movement scholars' tendency to focus on instrumental claim-making by movement organisations, I emphasise deeply held, relatively stable sets of ideas that allow activists to justify contentious political action. Through an engagement with Michael Freeden's morphological approach to understanding ideologies I attempt to draw frame analysis away from the positivistic attempt to delineate general processes into a hermeneutic endeavour more suitable to understanding the richly detailed, context dependent ideas of particular social movements.

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This paper examines the emergence of unofficial party blog sites in the UK using a multimethod approach. The key research questions examined are why the blogs were established, what topics they cover and particularly whether they are critical of the parties, how popular they are and who uses them audiences and how far party and blogs link together to form coherent online networks. The role of political context is examined by conducting our analyses at two time points: May and October/November 2010. Our findings show the blogs occupy an important alternative space for party debate with more dissent voiced outside elections and less connectivity to party sites in evidence. Overall, we argue the blogs are ultimately supportive of parties', offering grassroots opportunities for information gathering and discussion that would otherwise be unavailable.