The greenhouse effect arises when thermal radiation is forced to undergo absorption and re-emission many times before escaping, while sunlight transmits largely unimpeded. Although this effect is responsible for global warming, it is generally weak in solid-state materials because radiation can be easily overpowered by other modes of heat transfer. Here, we report on the use of infrared plasmonic nanoparticles to enhance the greenhouse effect in transparent mesoporous materials. Local surface plasmon resonances in transparent conducting oxide nanoparticles (TCO NPs) selectively shorten the mean free path of thermal photons while maintaining high solar transmittance. The addition of a small amount of TCO NPs (<0.1% by volume) nearly halves the heat losses at 700 °C. This leads to an experimentally demonstrated effective thermal emittance of ∼0.17 at 700 °C, which is the lowest reported value to date, among all selective surfaces and transparent insulating materials measured at 650 °C or above. Our results show that plasmon-enhanced greenhouse selectivity (PEGS) is a promising mechanism for spectral control of radiative heat transfer, and more specifically, for conversion of minimally concentrated sunlight into high-temperature heat.