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This paper addresses the problem of cultural change in relation to tourism. It will be argued that tourism research has tended to be theorised in terms of static models predicated on the assumptions of unilinear development, and cultural change being accounted for by a shift from one de ned state into another. Beginning with a critique of the 'container model' of culture, this paper then draws on recent anthropological and sociological developments concerned with globalisation to critically examine the utility of the concept of hybridity. In conclusion, this paper will argue that what is required is a transformative and processual approach that is capable of accounting for the dynamic interplay of cultural change at both a micro and macro level.

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There is a wealth of case study material on tourism from a variety of different disciplines, but few attempts to synthesise the broad themes into a coherent analytical framework. This book addresses this problem by analysing tourism in light of contemporary social theory. By focusing on tourism in terms of consumption, commodification, and the political and cultural economy, the relationships between tourism, globalisation, people and place are explored in an empirically grounded but theoretically informed analysis.