Knowledge for customer roles (KC) in student services is essentially very much important since the linkage of knowledge creation, sharing, dissemination and acquisition would be the value created for the customers. One of the important elements of customer knowledge (CK) is knowledge for customer roles (KC) and it reflects on how the process of knowledge transfer and exchange are conducted for the benefits of customer satisfaction (CS). This study aims to discuss on the relationship of knowledge for customer roles (KC) and service quality dimensions (SQ) on customer satisfaction (CS) in student services environment. In depth study on the customer knowledge (CK) dimension will be conducted in order to identify the level of knowledge of customers on student services and how the process of knowledge transfer and exchange are taking place. The study of service quality dimensions (SQ) in the student services is also conducted in order to identify the element of knowledge transfer and exchange that resides in the service quality RATER dimensions and how it relates to the knowledge for customer roles (KC) and customer satisfaction (CS). In conclusion, the construct of knowledge for customer roles (KC) relationship with the service quality dimensions (SQ) and customer satisfaction (CS) is critically assessed and the empirical studies are to be examined so as to assess on the obtained relationships.

Bumiputera entrepreneurs in Malaysian Small Medium-sized enterprises has largest business establishment and one of the main components of the country's economic development. This study intends to assess the management of supply chain among Bumiputera entrepreneurs in Johor. They have many challenges and opportunities to build successful business. Moreover, in a condition of up and down market, supplier and entrepreneur need to build strong network because if they failed to do so, it will expose to a threat toward entrepreneur's survival by which that other races always seeking for such opportunities. Bumiputera entrepreneur is also viewed as weak competitor and the Malaysia government agencies are aware of the issues and struggles of Bumiputera entrepreneurs. This paper seeks to explore the potential challenges faced by Bumiputera entrepreneurs especially on supply chain management. By using method of quantitative research, the study hopes that the findings might be useful in improving the performance of Bumiputera entrepreneurs and their business sustainability.