Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

To date, digitalization is a necessity for all consumers regardless of the age groups to adapt to the online world. However, not all consumers have benefitted from the advantages of online shopping despite its increases importance over the years. One neglected group is the older adults; who is often overlooked by the online shopping industry due to preferences and focus on the youth market. There are also limited studies found in the literature on the topic of older adults’ behaviour as online shoppers. A gap in the literature is in lack of understanding on the role played by technology-enabled platforms on aging societies; this raises the needs for researchers and practitioners alike to study the challenges and concerns related to meeting older adults’ needs on technology as the group increases in numbers worldwide. In Malaysia, older adults are not active and engaged consumers in online shopping despite the group’s high market potential value. Taking note of the online shopping scenario in Malaysia as well as the gap identified in the literature, this study reviews the literature (secondary data) to identify the drivers and barriers of online shopping behaviours among older adults. It is expected that apart from enriching existing literature related to online shopping behaviour for older adults, this review would also benefit future scholars when deciding on possible drivers and/or barriers’ selection in the investigation of older adults’ online shopping behaviour. As for marketers, the identification of drivers and/or barriers would be useful to consider in planning for their future marketing strategies.