The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

Aesthetic ability is crucial for students' quality because it helps them better appreciate the appeal of artistic creations, enhance their art education, and advance in their future growth and development. It is important for the students to establish positive aesthetic value and cultivate their aesthetic ability for the social trend's revitalisation. For art education, the aesthetic ability is an effective tool to improve student learning outcome. Art students' learning involves with craft design courses which encourage them to build a good learning environment in order to cultivate students' sensitivity to aesthetics, strengthen students' imagination, creativity and hands-on ability, and to improve students' aesthetic ability. In order to improve the efficiency of undergraduate art design education, it is necessary to continuously optimize the teaching mechanism of undergraduate art design education and innovate the teaching methods of art design education courses. The purpose of this paper is to investigate the role of emotional teaching value on the students' aesthetic ability. This study used a survey strategy for primary data from 89 undergraduate students from Art programme at Chinese Universities. The findings of the study reveal that the emotional teaching value is positively associated with students' aesthetic ability and their positive outcome. Moreover, the effects of different factors were to be a mediating reason in the relationship to their positive learning outcomes is important for students' performance and creativity. This study explored an important role of teacher to use emotional teaching value to enhance students' aesthetic ability and the findings showed some important implications at the end of the study. This study also provides strong evidence that emphasising feelings in art and design classes can improve students' academic performance and help them adapt to healthier practices. Within this objective, it may be useful for Art Design undergraduates to consider their own feelings as they create their work.

Expansion of businesses and industrialization has led to depletion of natural resources and has turned the  concerns of the global communities, especially countries like China and America, on. The excess population  of China has led to creating huge depletions of natural resources and carbon emissions. This is why China is  now considering green initiatives as compulsory and important for mitigation of negative environmental  impacts, negative impacts on the growth of economy, and on the health and literacy of the common man.  Therefore, the aim of the current study was to analyze the various factors that lead to increased opportunity of  buying from online domains. The framework presented within this study entails that social and environmental  sustainability awareness and health literacy can lead to enhancing the purchase decisions of smart and green  products such as smart light. Altruism has been used as a connection variable between these factors as  altruistic nature of consumer has shown toenhance the buying behavior. The conceptual framework presented  din this study needs to be validated through empirical research in the future.

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