The restaurant industry is highly competitive and the entrepreneur must pay attention to customers’purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspectfor every entrepreneur to look deep into. Getting customers’ intention is like a war in marketing arenato all business to maintain the restaurants survival. Choosing a restaurant comes almostautomatically when one feels hungry and it does not need much information. There are characteristicsbehind every purchase decision that can come from extrinsic, intrinsic, and consumer attitude. Eachof these factors includes dimensions that can be utilised in business strategy. Entrepreneurs can usethese factors so delicate, so that customers might not even recognise it. Customers might think thatthey have always purchased the same brand or product but they do not realise that the affectingfactors behind this decision can come from perceived quality, store image, and trust. This studyfocuses and contributes the knowledge about role of perceived quality, store image and trust thataffect customers’ purchase intentions. The purpose of this study is to investigate the relationshipbetween perceived quality, store image and trust towards customers’ purchase intentions. The studydescribes that the relation between independent variable have significant relationship with customers’purchase intentions. This is quantitative study with a sample size of 210 respondents. Researcherdistributed 210 questionnaires to be used for data analysis. The results of this study show thatperceived quality, store image and trust have significant relationship with customers’ purchaseintentions. Further research is required to cover other factors that can also affect the customers’purchase intentions and at the same time close the current gaps in our understanding of customers’purchase intentions as a whole.

The study investigated the influence of organizational culture towards employee performance at utilities sector.  The purpose of the study was to analyze the relationships between factors that influence employee performance, which are employee participation, openness to communication and reward systems among employees of utilities sector. The researchers have selected the employees working at the utilities sector as the study population, which included 134 employees. A set of questionnaires has been used to collect and analyze data and distributed via Google Form to respondents.  The statistical analyses were performed using version 23 of the Statistical Package for Social Science (SPSS). In order to identify the impact of organizational culture among employees at this sector, the Correlation and Multiple Regressions analyses were used. The results showed that there is a strong relationship between independent and dependent variables. The results also indicate that the three hypotheses were accepted.  The researchers hope that the results will also provide benefits to the organization.

This study examines the influence of job satisfaction, compensation practice, and leadership style on employee-turnover intention. A questionnaire consisting of five sections A to E has been distributed to collect the needed information: Section A, statements regarding job satisfaction; Section B, compensation practice; Section C, leadership style; and Section D, demographic background of respondents. The population for this research is 300 people among private-sector employees from Koperasi Kakitangan Petronas Berhad (KOPETRO), and out of that amount, 160 respondents have successfully participated. The Statistical Package for Social Science (SPSS) Version 26 has been used to generate the results of this study. The reliability test for all independent variables has tested good to excellent internal consistency as the leadership style is the highest variable with the result of 0.954, followed by job satisfaction with the result of 0.861, and compensation practice, which carries the result of 0.722. In the meantime, the Pearson’s correlation has been used to investigate the relationship between job satisfaction, compensation practice, and leadership style with the dependent variable. The test has revealed that all the independent variables have a significant relationship with employee- turnover intention, where the significant test result (p ≤ 0.05). In conclusion, the researchers have found out that all three hypotheses are accepted, which means that, from Hypothesis One until Hypothesis Three, it has been discovered that job satisfaction, compensation practice and leadership style have a significant relationship with employee-turnover intention. Lastly, the researchers hope that all the employers and top management of the private sector can gain benefits from this study.

Service quality has become one of the greatest imperative factors of students’ satisfaction in higher education industry these days. As the education sector is primarily considered service providing establishment, the service quality aspects are the key to sustainable competitive advantage. This study aims to determine the relationship between service quality aspects namely academic aspects, non- academic aspects and reputation towards students’ satisfaction. The HEDPERF model was used as a research framework. A set of 265 questionnaires were distributed to the undergraduate students in a public university in the East Coast of Malaysia by using stratified random sampling. A total of 260 of the questionnaires were returned equivalent to 95.84%. The data were analyzed using descriptive statistical analysis, Pearson Correlation and Multiple Regression. The findings revealed that all three dimensions of service quality have a positive relationship with the students’ satisfaction. Academic aspect revealed to be the most significant influence towards the students’ satisfaction. Suggestion to the management of higher education also been made particularly in the areas where improvement is required.

Service failure and service recovery of a firm can greatly influence on customer satisfaction as well as the relationship quality with the firm, regardless of other firm’s efforts to establish the strong relationships with its customers in the long run. Airline companies particularly struggled with numerous obstacles regarding their continuity to survive. One of the problems is they are accountable to service failures which is unavoidable to evade. This research aims to recognize the relationship of service failure and service recovery with AirAsia passenger satisfaction. The data was gathered from 361 domestic passengers departing from Sultan Ismail Petra Airport, Kelantan. The convenience sampling has been employed as the sampling approach for this study. The findings indicated that the service failure has negative significant relationship with passenger satisfaction while the service recovery has positively influenced passenger satisfaction. The implications of this study are the management team and staff should plan effective recovery instruments to correct the failures such as well-planned corrective actions, effective apologies, willing to be responsible for failure occurred and other actions. The frontline employees should be aware of the customers’ emotions when the service failure happens, and the excellent recovery effort can thus prevent negative emotion of customers.