This study examines raw focus group data from a previous case study that demonstrated the existence of a heteronormative leadership paradigm, personified in the heteronormative ideal leader who is strong, agentic, charismatic, and typically White and male. The current study corroborated the findings from the previous case study, which contributes to even more profound meaning for the current study’s conclusions. For this study, the second author independently analyzed the data using a methodology that combines elements of discourse analysis and conversation analysis to identify what organizational cultural and identity messages are communicated by focus group participants. Through this methodological framework, the researchers found that catch phrases and language were used to construct personal and organizational identities integral to a heteronormative leadership culture despite the organization’s stated and intended dedication to being a “pro-woman” firm.

Given the tenuousness of the U.S. presidential race and subsequent election, it appears that more individuals are becoming politically active. What remains unclear is how the current political climate has influenced citizens regarding their perceptions of feeling psychologically safe, the related mood affect, and their impetus towards activism. Additionally, the role of social media in today's world is seemingly a key stimulus for individuals who were typically less involved in the past become more so now. Given there may be a number of reasons that individuals feel moved to engage in discourse and action that others might view as unconventional or rebellious, the intent of this study was to investigate activism and mood affect as mediated by social media use to better understand people's motivation for becoming more socially engaged. While historically, there have been numerous movements to address perceived societal and governmental injustices, how safe individuals feel when becoming involved is still up for debate. Findings from this study showed that individuals experienced positive and negative mood affect in both the likelihood they will engage in a variety of activist behaviors in the future, as well as seeing themselves as being politically active. Furthermore, the role of social media also showed a relationship between participant's positive and negative mood affect, as well as sense of activism, demonstrating the impact of social media on how people express their opinions today.