Psychology have revealed that Quality of Work Life (QWL) is related to work related attitudes and behaviours. QWL advocates have argued that QWL have effects on job satisfaction, job involvement, job stress and organizational citizenship behaviours. However, most of these studies have only reported a direct link between QWL and these work related outcomes, and relatively few have looked at the role that other variables play in these relationships. This study examined the mediating effect of orgnisational commitment in the relationship between university staff perceived QWL and work performance. Questionnaires were distributed to fifty (50) randomly selected academic staff of the Kumasi Campus of the University of Education. Results from mediated regression analysis and Pearson r showed that organizational commitment partially mediated the relationship between QWL and work performance. In addition QWL related positively with work performance. This study presents new information on quality of work life and work performance of university staff in a Ghanaian context.
Purpose: The study sought to categorise students based on the preferences that influence their choice of distance education in Ghana.
Methodology: Questionnaires were used to collect data from 120 students taking part in the UEW distance education programme at the Kumasi Girls SHS Study Center. Respondents were segmented into three clusters (highly, moderately, and least satisfied) based on four preferences (price, quality, packaging, and social boding) that influenced their satisfaction with the distance education programme.
Result: Findings from both hierarchical and non-hierarchical cluster analysis with squared Euclidean distance and Ward’s method showed that the highly satisfied cluster was driven by quality of service and the fees (i.e. price) of the UEW distance education programme. A further analysis of the differences between the clusters indicated that satisfaction with the UEW distance programme significantly differs across the three segments.
Unique Contribution to theory and practice: UEW must take advantage of the significant impact of service quality and price factors on customer satisfaction that runs through all the segments to develop and implement strategic decisions in order to achieve a competitive advantage in the distance education market
This study sought to categorise students based on the preferences that influenced their choice of distance education program in Ghana. Questionnaires were used to collect data from 120 students taking part in the University of Education, Winneba (UEW) distance education (DE) programme at the Kumasi Girls Senior High School [SHS] Study Center. Respondents were segmented into three clusters (highly, moderately, and least satisfied) based on four preferences (price, quality, packaging, and social boding) that influenced their satisfaction with the distance education programme. Results from both hierarchical and non-hierarchical cluster analysis with squared Euclidean distance and Ward’s method showed that the highly satisfied cluster was driven by the quality of service and the competitive fees structure of the UEW distance education programme. Further analysis of the differences between the clusters indicated that satisfaction with the UEW distance programme significantly differs across the three segments.
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