No abstract

The study investigated how the perception of in‐shop COVID‐19 contraction influences emotions in decision‐making and how they further effect actions undertaken by consumers to control the situation within a store. Structural equation modeling was used to study the relationship between the risk of in‐store infection, emotions and in‐shop behavior, based on data retrieved from 914 questionnaires. Results showed, that the perceived risk of becoming infected in a store causes an increase in arousal and, at the same time, a decrease in perceived pleasure during shopping. The rise in arousal led to an increase in consumers taking actions to decrease their risk of contagion, while an increase in noticeable pleasure lowered interest of following recommendations for pandemic behavior. The findings imply that through changes regarding in‐store atmosphere, stationary shops can provide consumers with a sense of urgency and awareness of infection risk so that they may do their shopping more efficiently.

With COVID-19 compelling some countries to close their schools, e-learning has now become the primary mode of learning. Researchers have renewed their interest in users' acceptance of e-learning via different platforms, given the possibility of different results relative to what was known pre-pandemic.However, e-learning still poses issues such as isolation, demotivation and learning attrition, which may be counterbalanced by peer-to-peer (P2P) learning.On this basis, this study surveyed 417 Indian students on their acceptance of P2P e-learning with the extended Technology Acceptance Model. The data analysis confirmed that perceived ease of use was positively associated with the perceived usefulness of and students' attitude towards P2P e-learning.Credibility was also found to be positively associated with perceived ease of use, perceived usefulness, and attitude towards P2P e-learning. However, the study could not confirm the association between perceived usefulness and attitude towards P2P elearning. Additionally, self-efficacy displayed a weak, but significant association with perceived ease of use and perceived usefulness of P2P e-learning. Internet

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message. These users are shown content, including promoted posts, which is to draw their attention, interest and get them to action, i.e. click on the link and read the article promoting an event or product. In this article, we investigated how the diff erent headline wordings (question, traditional, forward referring) aff ect the desire to read the article. An experiment was conducted on 75 participants, which confi rmed that the header has a large eff ect size. The ANOVA analysis was carried out in two stages, additionally taking into account the importance and general interest in the subject of the article by users. Finally, the possible business implications, limitations, and directions for future research were identifi ed.