In the present study the cultural dimensions of the well known Dutch researcher Geert Hofstede were tested on a sample of international business students. The sample consisted of 1 033 students from the Netherlands, Germany, China, South Africa and Qatar. The findings of the present research contest many of Hofstede's original findings. The dimensions power distance and long-term orientation show significant differences with Hofstede's original country values. The dimensions individualism, masculinity and uncertainty avoidance show significant differences for half of the countries. No significant differences were found between male and female students. The results show-if anything -that Hofstede seems to be right with his warning to be careful with relatively small samples. Or, it might be that cultures are less stable after all.

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Why is it that yield management (YM) has not been more successful in the hotel industry? What keeps hoteliers from introducing successful YM programmes and realising the full potential of this revenue management strategy? Is it because of deficiencies in the YM techniques applied, or are there other factors that hinder its effective implementation and practice? This paper aims to identify and analyse the people‐related critical success factors (CSFs) in YM in hotels: a model relating these factors is presented, and a proposed approach to YM recognising the importance of the people element is developed and its implications analysed. © 1998 John Wiley & Sons, Ltd.

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