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In this interactive session, a panel of experts will discuss and debate an emerging and pressing issue: To have maximum impact on the user experience, how and where should a User Research team be structured within a corporation whose business depends on the development of successful interactive products through cross-functional collaboration? This has significant implications for organizations such as user experience, marketing, design, strategy, and academic programs preparing students entering corporate environments.

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Usability research is dramatically affecting product design in the 21st century. Five user experience and research managers from cutting-edge Silicon Valley companies discuss the strategic relationship between user research and product design, organizational processes that succeed in helping user research and user experience design improve products, and what's different about user research and user experience design for Internet companies and Web sites.